MustafaKhaled

Brand designer
based in Cairo, Egypt

Identity, Arabic type
for Egypt, Saudi Arabia and the Gulf

About

I start with what’s actually wrong, not what looks wrong.

AboutCairo, Egypt

I’m a brand designer and art director in Cairo, working across Egypt, Saudi Arabia, and the world. 14 years in design, 12 of them in strategic branding.

I don't design to win the room. I design so a decision can still be defended six months later, with business logic instead of taste. A brand has to hold when the budget is tight, when someone else has the files, and when I'm not there to explain it.

14+Years in design

9Projects here

5Countries

50+Brands built

Selected work(09)

Blueberry StudioA 360 studio, from ideas to launch2026 OttrojaFrom nature to your home2026 Rawi WearIdentity to wear, stories to tell2025 Sahara MallEvery piece tells a story2025 AMA ArchitectsDrawing with light and shadow2025 Artelo PaintsExperiences, not just paints2025 Perfetto CaffeA playful Italian coffee brand2025 Goabas PerfumesAn Arabian perfume brand2024 JagtersA 360 marketing agency2024

Method(05)

How I work.

01DiscoveryI learn the business, the market and who it’s for.

02StrategyWe agree on what the brand stands for, in plain words.

03DesignThe logo, the type, the colour and how it all sounds.

04TestingWe put it on real things and fix what doesn’t work.

05HandoverYou get the files and the guidelines. I stay for the rollout.

Capabilities(09)

Brand strategy, Visual identity, Art direction, Naming, Packaging, Editorial design, Brand guidelines, Logo design, Bilingual logo (Arabic-English).

Tools

Adobe Creative Suite, Figma, Blender, Cinema 4D, After Effects, Canva

Education

Bachelor of Press Technology
Akhbar El-Yom Academy, 2012

Languages

Arabic, Native
English, Professional

Events2023 to 2025

Forbes International Tower, across five countries.

My strongest credential is the rooms I’ve worked in. I delivered the brand and all events for the Forbes project in Egypt, Forbes International Tower, an award-winning project that has drawn worldwide attention.

I was responsible for a large international event for the project, featuring names like Adrian Smith and Gordon Gill, the minds behind the Burj Khalifa, and mega-artists like Richard Orlinski. I art directed these events across Italy, France, Germany, Davos in Switzerland and Saudi Arabia.