All work03 of 09
Rawi Wear
Identity to wear, stories to tell
The story
A full brand build, from first research to launch: positioning, the identity system and bilingual guidelines. Rawi means storyteller. So the brand had to tell a story, not just carry a logo.
Rawi means the one who tells the story. The name set the bar, and the design had to meet it.
Result
Launched May 2025. 2,400 people on the waitlist in six weeks.
Credits(02)
Brand strategy, naming & visual identityMustafa Khaled
Senior Branding DesignerKarim Abady
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